Challenge:

In the competitive world of advertising agencies, it is important to consistently achieve recognition and success through awards. Hylink Digital had missed the awards window in 2021 and made it a priority to win awards in 2022, setting a target win rate of 40%. I was responsible for identifying the most suitable work and awards submission categories to help the agency reach this goal.

Approach:

As the lead on awards submissions for Hylink Digital, I worked closely with a range of internal stakeholders, including the account team, the creative team, and the agency managing partners. My responsibilities included developing the award stories, writing case studies and scripts, and briefing the creative team to produce supporting short films. I also played a key role in mapping out the awards landscape and identifying the categories with the highest probability of success for Hylink Digital, based on a review of our past creative work and award winners. By carefully strategizing and executing our awards submissions, we aimed to achieve success and recognition in the competitive agency world.

Results:

48 awards submissions

48% win rate

Reduced award costs by 22%, a 10% increase from 2021