Challenge:

Dr. Tanya Williams, a Reproductive Endocrinologist, sought support to enhance the content and design of her social media profiles across Instagram, Facebook, and LinkedIn for her practice, Dr. Williams Fertility Center. Despite previous attempts with other agencies, Dr. Williams felt her team was not capturing the unique voice of her industry or effectively communicating with her target audience.

Solution:

I created a fresh aesthetic and cohesive tone for Dr. Williams’ clinic’s social media profiles, focusing on Instagram and Facebook for Dr. Williams Fertility Center, as well as revamping Dr. Williams’ personal branding on LinkedIn as the CEO and Medical Director of Dr. Tanya Williams Fertility Center. The goal was to ensure her online presence not only represented her expertise but also engaged and educated her audience, building trust and authority in a highly specialized field.

Results:

The transformation led to significant success:

• 9-month timeline: Dr. Williams was able to sell her practice within 9 months, after building a strong digital presence.

• Public Speaking and Partnerships: She received public speaking invitations, along with multiple interviews and partnership opportunities.

• Social Media Growth:

  • Increased Instagram following by 7.14%.

  • Enhanced LinkedIn personal profile:

    • 90% increase in followers.

    • 88.23% growth in LinkedIn connections.

    • 100% increase in LinkedIn search appearances.