Challenge:

Dr. Marjorie E. Dixon is a well-known and highly respected figure in the Canadian media landscape, regularly appearing as a guest on the popular morning show Cityline. She has also been identified as a key opinion leader for household brands. Given her expertise and credibility, Rexall selected Dr. Dixon to be featured in two online digital commercials to promote the flu shot and a supplement brand. These commercials were aimed at helping viewers prepare for the winter season and were intended to reach a wide audience.

Approach:

As the project manager for Dr. Dixon's collaborations with Rexall, I was responsible for overseeing all aspects of the process. This included negotiating the contract, reviewing and approving the scripts and products featured in the commercials, and ensuring that the doctor remained compliant with Canadian medical regulations. I also attended the production sites to ensure that all aspects of the commercials, including the products and scripts, were in line with the agreement and Canadian health regulations. By carefully managing these details, I helped to ensure the success and integrity of the campaign.

Results:

Through my efforts in managing Dr. Dixon's collaborations with Rexall, I was able to secure $20,000 in revenue from the two commercials. This was a significant achievement and a testament to the value and credibility that Dr. Dixon brings to these partnerships.