Challenge:

Sloafer is a UK-based e-commerce shoe brand that has been in business for four years. The brand positions itself as the perfect ballerina sneaker and sought the help of Hylink Digital to grow brand awareness, form strategic partnerships, and increase sales in 2022. As a marketing agency, we were excited to work with Sloafer and help them achieve their growth goals.

Approach:

As part of our marketing efforts for Sloafer, I used a combination of Shopify data and programmatic insights to accurately identify the brand's target demographic. From September onward, as an official new client of Hylink Digital, we focused on pitching Sloafer as the perfect shoe for the working woman, travel, and holiday gifting. To support these pitches, I created a media kit that was included with every pitch and curated a list of media outlets and influencers that included 50% traditional media, 30% social media, and 20% morning shows. By carefully targeting our pitches and leveraging a variety of marketing channels, we aimed to increase brand awareness and drive sales for Sloafer.

Results:

The month of September was fruitful:

1,022 Pitches sent

54.03% Open rate

7.79% Response rate

25 partnership opportunities